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INTENTION + INVENTION

Elevated Essentials

Taking all-day comfort to new heights. Made with luxurious and sustainable materials that are good on your Skin & good for the Environment.

100% U.S. Organic Pima Cotton

LEISURE

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Ultra soft innovative performance tech

ATHLEISURE

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A CUT ABOVE

Designed in California

A journey to create the best fitting and most comfortable wardrobe staples.

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organic pima

Basics

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Organic Pima

Sweats & Hoodies

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Performance Pima

Athleisure

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Premium Basics That Last

Designed for everyday wear. Featuring amazing color retention, durability, and softness. Made 100% from responsibly sourced organic U.S. Pima cotton.

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Best Sellers

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black
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Organic Pima Slim Fit Crew Tee
$59.90 Sold Out
BlackNavyHeather GreyCharcoalOliveBurgundyBrickEggshellWhite+ 6 more
165 GSM Long Staple Yarn Organic Pima
white
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Organic Pima Crew Tee
$59.90 Sold Out
WhiteBlackHeather GreyMarine Blue+ 1 more
165 GSM Long Staple Yarn Organic Pima
heather-grey
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Organic Pima Sweat Shirt
$109.90 Sold Out
Heather GreyBlackNavyOlive+ 1 more
300 GSM Long Staple Yarn Organic Pima
heather-grey
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Organic Pima Sweats
$109.90 Sold Out
Heather GreyBlackNavyMarine BlueBurgundyBrick+ 3 more
300 GSM Long Staple Yarn Organic Pima
black
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Organic Pima Hoodie
$139.90 Sold Out
BlackMarine BlueHeather GreyBurgundyBrickEggshell+ 3 more
300 GSM Long Staple Yarn Organic Pima
black
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Organic Pima Zip Hoodie
$159.90 Sold Out
BlackNavyHeather GreyMarine Blue+ 1 more
180 GSM Long Staple Yarn Organic Pima
black
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Performance Pima V-Neck Tee
$59.90 Sold Out
BlackNavyMarine Blue
180 GSM Long Staple Yarn Performance Pima
black
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Performance Pima Crew Tee
$59.90 Sold Out
BlackNavyCharcoalBurgundyBrickEggshell+ 3 more
180 GSM Long Staple Yarn Performance Pima
black
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Organic Pima Trunks
$25.00 Sold Out
BlackNavyHeather GreyWhite+ 1 more
Breathable Organic Pima Super Soft
black
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Organic Pima Shorts
$89.90 Sold Out
BlackNavyHeather GreyBrick+ 1 more
300 GSM Long Staple Yarn Organic Pima
navy
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Performance Pima Long Sleeve Tee
$69.90 Sold Out
NavyBlack
180 GSM Long Staple Yarn Performance Pima
navy
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Organic Pima Boxers
$25.00 Sold Out
NavyBlackHeather GreyWhite+ 1 more
Breathable Organic Pima Super Soft

Elevate Your Game

The softest T-shirt you’ll own. Take your workouts to the next level with our Performance Pima, constructed withUltra Soft tri-blend of fabrics engineered to maximise comfort and performance.

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Customer Reviews
Customer Reviews
It's the softest shirt I've worn to date. Hands down a must add to your collection. Perfect for the gym or date.
— Kirk H.
Customer Reviews
Quickly became my favourite brand to wear. Fits just right, soft, feel great in this
— Devan A.
Shop Long Sleeve Shirts
Customer Reviews
Comfortable. Well constructed. Practical. Doesn't retain odors. Worthwhile.
— Paul W.